Initially I did not know anything about investment. LIC seemed a good option but then I wanted to invest in mutual funds and I was very much afraid of loosing money. for the beginning, I tried with a small amount. I lost. I hired finedge. Actually registered for the finedge membership because they seemed to convince me then over a meeting. I was still not very confident so I went ahead with a small amount again. It was successful and bingo! I am still a trusted customer of Finedge.